Inquiry and Quotation
Most of the topics in this section are self-evident. To
conduct the binoculars and telescopes import business
more efficiently with us, however, there are some basic
concepts and points that the importance should be attached
1.3 Customized branding
We think, before you make the initial
contact with us, you should know our sales strategy.
As a manufacturer, it just doesn't make sense to retail
our binoculars and telescopes to the foreign consumers
piece by piece online. So, basically, our customers
are the established international binoculars and telescopes
dealers and wholesalers. On the other hand, we realize,
however, thanks to the rise of internet, a lot of small
dealers, small specialist optical instrument stores,
or even the individuals with innovative ideas and enterprising
spirit, now are able to acquire as much info as "the
big guys" in this business to import the binoculars
and telescopes directly from us or start a import business
from a scratch with us at much better prices. Having
known the trend, we've adopted a very flexible policy
on order quantity. Now, our sales revenue
is 50/50 split from the established dealers and "emerging"
ones who usually make full use of internet for their
To sum up, our customers are:
1) those who buy bulk quantity of binoculars
and telescopes from us;
2) those who have a good idea - you don't have to be
big, but you should be serious in starting or developing
your binoculars and telescopes business in a long term
with us, and we'd like to back you up and grow with
To protect our dealers' interest, we've
removed all the pricing from the site. But, some very
curious end-users often fake dealers to ask for our
prices for dealers and wholesalers to find how much
they're "overcharged". So, when you make the
initial contact with us, it's always better if you could
give us a presentation or your idea about your business
now or in the near future. PLEASE let us know you're
our targeted customers or you're trying to be our customers.
Click to see a good example.
If you decide to work with us, then
you may make inquiries over the binoculars and telescopes
models listed on our online catalogue. We don't use
a printed catalogue anymore because we add or withdraw
the models from our catalogue frequently, and a printed
catalogue just can't keep up with the changes.
And before you inquire about the binoculars
and telescopes that interest you, there are several
international trade price terms you may want to learn
FOB: free on board and means that the
exporter delivers the goods at the specified location.
Example, FOB Kunming Airport (the exporter delivers the
goods at Kunming airport).
C&F (CFR, CNF): Cost and Freight,
with no insurance. The exporter pays the ocean shipping/air
freight costs to the specified location. Example, C&F
Los Angeles (the exporter pays the ocean shipping/air
freight costs to Los Angeles).
CIF: Insurance, and Freight are all
paid by the exporter to the specified location. Example,
CIF Los Angeles (the exporter pays the ocean shipping/air
freight costs to Los Angeles).
Please be specific on:
1) The estimated quantity you're going
to order. If you're not sure about the order quantity,
you may ask for a quotation breakdown for 50, 100, 200,
etc pieces. of a specific model. If you're interested
in a wide range of models and find difficult to decide
the volume order temporarily, we'll send you a price
list, in price breakdown for each model, based on FOB
Kunming Airport for all the binoculars and telescopes
models we offer.
2) The price term you want. We usually quote CIF or
C&F. However, if you want FOB, please specify the
sea port in mainland China. For example, we can quote
you FOB Huangpu, Guangzhou as per your request, the
price is FOB Kunming plus the freight cost from Kunming
to Huangpu, Guangzhou.
3) The destination air/sea port for CIF or C&F quotations.
If your business is not based in a very big city such
as New York, Los Angeles, London, Paris, Munich, etc,
where there is international airport or sea port, you
may want to find a freight forwarder or a customs broker
to work out the destination air/sea port that is most
convenient for your business.
Please also note the points as follow:
1) A quotation is usually made up of
products cost, freight and insurance (in the case of
CIF or C&F). But,
some of you might feel uneasy about the export customs
clearance and pallet & fumigation cost. The export
customs clearance fee is charged by Chinese Customs,
and the rate is USD 30$ / shipment, no matter the value
of the commodity. As for the pallet, it's the best protection
for the binoculars from being out of collimation due
to the rough handling during the transportation. The
pallet is made of wood, so it has to be fumigated to
be exported to the countries like U.S. , European Community
and Australia, New Zealand. Charged by CCIB (Chinese
Commodity Inspection Bureau), the fumigation treating
rate is USD 90$ / shipment, no matter how many of pallets
there are to be fumigated.
2) All the quotations are in USD and are only used for
of the customers might feel better to come to China
and buy the products from us in Chinese Yuan RMB. In
this case, we've to re-quote you higher prices in RMB.
3) All the models listed in our catalogue are proven
to be quite popular ones in the markets worldwide, which
means they are tested and selected by our engineers,
and are the products with optimum quality/ price ratio.
And, we're going to add new model that is up to our
standard to the catalogue. Some of you may inquire about
the binoculars or telescopes that are not listed in
our online catalogue. In this case, we'll decide whether
or not to manufacture the products in question based
on two principles:1) whether or not the products in
question are in compliance with the market trend;
2) whether or not your quantity
is large enough.
Sometimes, our responses are not very encouraging, but,
if we receive a lot of inquiries about the same type
of binoculars later on, we may manufacture and offer
the products. So, file our address and keep in contact.
Usually, if your order on each model
reaches 100 pieces, you can have your one-color text-only
private label silkscreened on the binoculars at no extra
cost; if your order quantity
on a certain model reaches 500 pieces, you can have
your two-color text+logo private label put on the binoculars
at no extra cost. For some small-size models like 8x21
monocular, 300 pieces are required; for the binoculars
with the objective lens larger than 56mm, 50 units are
you've no specific request on the label, the binoculars
supplied to you will be without any brand name silk-screened