Binocularschina.com was started by Young Wonder Business Co., Ltd. in 1998 as an online wholesale distribution center for the binoculars and telescopes made in China. We differentiate ourselves in two ways of thinking:

1) We first find out the most experience staff, let them look for the best binoculars and telescopes manufactured all over the established optical factories in China, and then we choose the binoculars and telescopes models that are the most cost-effective: very inexpensive in price and of highest quality.

Result: it has been proved that all the binoculars, telescopes, monocular and spotting scopes listed in our catalogue are competitive winner-products in the markets all around the world.

2) We should pay more attention to the small business, even the home-based business for they're more adapted to specific niche markets, and due to the less levels of distribution and lower operation cost, they sell directly to the consumers at much lower price. Working with them, we can "fight our way out of the heavy encirclement of big guys".

Result: Small business or even home-based business that are working with us have been expanding rapidly for the last three years. We will be happy to continue to grow up with them.

After three big-growth years, we find we are facing up with the new challenges:

1) We must keep up with the ever larger order from our fast-growing customers in terms of the delivery time and quality consistency ;
2) Our product lines must be upgraded to be better adapted to the optical market trends;
3) We must lower down our prices further and become more competitive.

All of these boils down to one fact: we need our factory where we can produce more quality binoculars and telescopes in a timely manner, offer them to our customers at better prices, and develop the new binoculars and telescopes models that meet the specific interests of different niche markets.

In Feb., 2001, we formed a second corporation Ufind Optics Co., Ltd. which handles all exports. 

กค Put money into the factories

By using Ufind Optics Co., Ltd., we began to put money into the factories which manufactures the products for us.  And, for the last three years, we've been able to control or partly own 11 factories which specialize in different stages of binoculars production ranging from optical glasses processing, coating, mechanical fittings processing, tooling, assembling and packaging.  

These factories are all based in Kunming, Yunnan Province in the southwest of China. Kunming is China's production and export base for binoculars, telescopes and other optical instruments. There are a number of state-owned factories in Kunming which used to only produce for military use. After transition to market economy, a lot of experienced engineers and sales staff just leave these state-owned factories and start their own private optical instruments factories.,

These privately-owned factories inherit all the asset of state-owned factories: the rich experiences in optics industry for more than 40 years, rigid quality control system, highly-skilled low-cost human resources, and all the used-to-be-only-for-army binoculars models-now totally oriented for civilian market.

Now, as a whole, our factories have the yearly production capacity of 800,000 units of binoculars ranging from 21mm compact to 120mm giant.  And, as a whole, we have better R&D and we're the first who produced and supplied the popular models like 15x70 and 20x80 to the international market.

กค Kunming Optical Instruments Co., Ltd.